RESUME
Profile Statement: A technical savvy business professional with experience in product management, project management, marketing, information technology (IT), creative problem solving, and new product sales. A focused and eager leader with 6+ years of project, product, and team leadership experience. Strong written and verbal communication skills accompanied by a diversified skillset of working knowledge to tackle new situations. Excellent team collaboration with an eager attitude to learn.
Professional EXPERIENCE
Do it Best Corp. Fort Wayne, IN
Largest privately held company in Indiana with $5B revenue. Repeatedly promoted within the company to a management position. Chosen IT & Marketing liaison for one of the largest core infrastructure replacement projects in the company’s history.
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Product Owner/Project Manager – Member Catalog & Market Savings Builder
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Fort Wayne, Indiana
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2019 – Present
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Chosen product manager for two of the largest sales tools within the company totaling over $500M with recent sales increases of over 60%.
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Increased sales by over 50% on virtual tradeshow platform by partner integrations and enhanced marketing.
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Risk mitigation by minimizing cross-team dependencies, application load testing, and beta rollouts.
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Subject matter expert for internal system integration including legacy software and search engines.
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Champion real-time processing leveraging cloud-based infrastructure while building redundancies for product stability and focusing on long-term scalability and future system flexibility.
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Present product portfolio roadmap and strategic initiatives to the executive leadership team.
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Continuously evaluate customer expectations and prioritize development based on business needs.
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Utilize customer behavior analytics and end-user interviews when updating and enhancing the user interface (UI) increasing the overall user experience (UX).
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Build, lead, mentor, and develop product teams utilizing SCRUM fundamentals and fostering ownership.
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Developed individualized creative marketing plans to boost retail sales and increase store traffic.
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Assisted member-owned stores to develop brand consistency across all marketing channels.
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Researched sales data to determine the best promotional timeframes and the most attractive products.
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Increased marketing participation in print, eCommerce, Google AdWords, & loyalty programs.
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Delivered impactful marketing best practices presentations to drive future store success.​
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Utilized Google Analytics product sales data analyzing the industry, customer, and product trends.
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Regulated on-page product recommendations with various data strategies.
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Worked with IT team and subject matter experts to deliver continuous search enhancements.
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Managed website marketing and search strategy levering Hawksearch and Elasticsearch.
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Developed online landing pages and scheduled promotional marketing efforts.
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Influenced item content creation with the content management team.
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Developed original SEO content for doitbest.com landing pages focused on driving website traffic.
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Presented online member catalog training to active and prospective members at trade shows.​
EDUCATION & CERTIFICATIONS
Indiana University – Purdue University Fort Wayne, Indiana GPA: 4.0
Master of Science in Business (MBA)
Bachelor of Science (BS) in Business | Concentrations Marketing & Management
Certifications: Dale Carnegie Training, Lean Black Belt Six Sigma Certified, Adult First Aid/CPR/AED Certified, Other Certifications available on LinkedIn
Activities & Volunteer Experience
Study Connection Tutor & Site Director 2015– Present
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Lead 20+ person volunteers that focus on helping students learn necessary grade-specific skills.
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Build a safe and focused learning environment for underperforming elementary-age students.
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Ensure safe arrival and departure of 30 elementary-age students and volunteers.
Do it Best Employee Board Vice President
2016– 2019
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Lead 13-person cross-functional volunteer team to plan, host, and facilitate company-sponsored events with the benefit of increasing team comradery and fostering a great work environment.